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Category Experience

For 20 years, Joy Lynn Inc. has provided qualitative market research in nearly every commercial and industrial sector. Here are the specific categories in which we've completed service projects: .
  • Agricultural Machinery

  • Apparel / Active wear

  • Baby / Infant Products and Formulas

  • Banking & Finance ((including online services, bill payment,
    credit cards home equity, investments and M&A)

  • Beverages (including CSD’s, Beer, Coffee & Sports Beverages)

  • Consumer Electronics

  • Corporate M&A (Mergers & Acquisitions)

  • DSL, Digital Cable & Dial-up Internet Service Providers (ISPs)

  • Electronic Bill Payment & Presentment

  • Foods (including Bakery, Snack Foods, Gourmet, Ethnic & Frozen Foods)

  • Hardware / Tools (Professional & Consumer grades)

  • Health & Beauty Aids

  • Health Care (including surgical gloves and antiseptic washes)

  • Home Furnishings

  • Household Products

  • Housewares & Appliances

  • Infant / Childrenswear

  • Lumber & Wood Products

  • Newspapers

  • Nutritional products & supplements

  • Office Products & Supplies (and Commercial Printing)

  • Paper product (including household disposables)

  • Pediatric Vitamins

  • Personal Care (including oral care, contact lenses, wound care & feminine hygiene)

  • Pet Care, Foods, Medicine & Snacks

  • Pool Chemicals & Equipment

  • Restaurants (including Casual dining, QSR and Specialty Coffee Chains)

  • Small Business / Home Office

  • Sportswear/Apparel, Sporting Goods & Equipment

  • Software

  • Travel (including global hotel chains & loyalty programs)

  • Website Development & Web-based Technologies

  • Wealth Management

  • Women’s Issues


We have had the pleasure of working with some of the most recognized
brands in the world, including:

Consumer Medical Focus Groups

Travel Focus Groups
Personal Products Focus Groups
Baby Products Focus Group
Animal Feed Focus Groups
Alcohol Industry Focus Groups
Paper Products Focus Groups
Pies and Dessert Focus Groups
Women's Health Focus Group
Household Cleaners Focus Group