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Joy Lynn Fields Receives MRA’s Professional Researcher Certification

Roswell, GA –December 16, 2008—Joy Lynn Fields, President & CEO of Joy Lynn, Inc., a qualitative market research company has received an Expert Level Professional Researcher Certification by the Marketing Research Association (MRA).

The Professional Researcher Certification program (PRC) was designed by the Marketing Research Associations to recognize the qualifications and expertise of marketing and opinion research professionals. The goal of PRC is to encourage high standards within the survey profession to raise competency, establish an objective measure of an individual's knowledge and proficiency and to encourage professional development. Achieving and maintaining PRC validates the knowledge of the market research industry and puts researchers in a select group of like-minded professionals. It's a visible badge of distinction, demonstrating professional skill, commitment and dedication.

The benefits of a Certification program are both industry-wide and individual. For the individual, it is a "badge" of competence in the given areas and an assurance that the individual is current in knowledge and experience. For the profession/industry as a whole, it provides a vehicle for developing a pool of well-trained, competent marketing researchers, thereby improving both perceived and substantive standards.

About Joy Lynn Fields

Joy Lynn Fields is a focus group moderator and President of Joy Lynn Inc. is a global qualitative market research company based in Roswell, GA. Joy Lynn has provided the consumer learning behind some of the world’s most respected companies and brands and is one of the top qualitative market research minds in the US. To learn more about Joy Lynn, Inc. please visit www.joylynn.com.

About the Professional Researcher Certification

The Professional Researcher Certification program (PRC) is designed to recognize the qualifications and expertise of marketing and opinion research professionals. The goal of PRC is to encourage high standards within the survey profession to raise competency, establish an objective measure of an individual's knowledge and proficiency and to encourage professional development. Achieving and maintaining PRC validates the knowledge of the market research industry and puts researchers in a select group of like-minded professionals. It's a visible badge of distinction, demonstrating for all your professional skill, commitment and dedication. The PRC program began in February of 2005. 

Contact person: Joy Lynn Fields
Company name: Joy Lynn, Inc.
Telephone number: +1 (770) 998-9771
Email address: jlfields@joylynn.com

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