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What We Do

Here is where we get to tell you what we do. We focus exclusively on qualitative research. Although there are many facets to this type of research (and we do them all), our focus is in traditional methodologies because that is where we can contribute the most value. We are not just moderators. We are strategists. We provide strategic collaboration before the project, during the project, behind the glass and after the fact. Our job is to not only get answers and insights - it is to create and instill confidence in the research and in the outcome.

Qualitative Focus Group Online Focus Groups
  • Consumer & B2B

  • Focus Groups

  • Individual In-Depth Interviews

  • Telephone Interviews

  • U.S. and Globally ( with a U.S. portion)

  • Stand-alone or as part of a hybrid study

  • Supervisory moderation & reporting of global projects

  • Online web-cam groups and interviews

  • Online chat-based groups and interviews

  • Usability / in-depth usability (web, mobile web and app)

  • Bulletin Boards & Diaries

Alternative Method Focus Groups Focus Group Consulting
  • Shopalongs

  • On-premise interviews

  • Ethnography - In Home

  • Home Use Tests

  • Written concept development

  • Advisory Board / Panel facilitation

  • Internal stakeholder strategy meetings

  • Ideation work session facilitation

  • Brain / Thought Partner / Team member